Angostura Group of Trinidad , West Indies , today announced the introduction of Angostura Caribbean Club, a new series of rum punches in four distinctive flavors.

In an effort to enhance and enliven the all-important packaging aspect of the Caribbean Club series, Angostura enlisted the help of Saxco International Inc. of Horsham , Pa. , worldwide packaging specialists for the wine and spirits industry.

Saxco supplied a round rum bottle in both 750-mL and 1-L sizes for the four introductory flavors -- a traditional, passion fruit, mango and pineapple.  The two sizes were supplied by

Anchor Glass, a long-time vendor headquartered in Tampa , Fla.   In addition, the bottles were acid etched by Seragraphie of Canada, another important Saxco vendor. 

The multi-colored labels for the bottles were created by Digital Graphics of Trinidad and printed by Cameo Craft, both Angostura vendors.  A decorative plastic capsule with a heat-shrink sleeve by UCP of England was used to finish off the packaging in both sizes.

“The new Caribbean Club rum punches are being targeted at both male and female consumers in their late-20s and beyond and are being marketed throughout the islands in duty-free tourist shops and cruise ship terminals,” explains Peter Traboulay, product development manager for Angostura.  “Following that,” he states, “the new rum punches will make their way to the United States, first in Florida and then in selective other states nationally.”

Traboulay also relates that the company will continue to freshen the new series by adding additional tropical flavors over time.  “We also have future plans to roll out the Caribbean Club series internationally.”

“We were excited and delighted to have played an integral part in the introduction and marketing of this exciting new series from Angostura,” states Jerry Maya, regional sales manager of Saxco International.  “We think these new rum-flavored drinks are going to gain notoriety and momentum rapidly in the marketplace.”